Create a Responsive Logo according to Resolution Size of Most Popular User Screen
In my opinion, it is not possible to create a perfect logo for website, in perspective of various screen sizes and other factors. For example, your appropriately sized logo may display nicely on most devices, but it may blur on retina screens due to their extensive pixel density. On the other hand, to cater retina screens, we can create a logo in high resolutions, but at the cost of website performance and poor load times.
So, instead of achieving perfection, we can try to create logo in an ideal size for most screens. Squarespace also recommends considering site's audience and use a logo size suitable for the majority of your visitors' screens. [RD]
It is fact that browser renders a different size of an image according to the user screen. For example, according to Facebook, a profile picture of your Facebook page displays at 170x170 pixels on your Page on computers, 128x128 pixels on smartphones and 36x36 pixels on most feature (old) phones.
Therefore for better decision about the ideal size of our website logo, we need data to know about the most popular screen resolutions.
Most Used Screen Size Resolutions in USA
According to Statcounter website, in the United States of America, 1920x1080px screen resolution has the largest desktop share of more than 20% whereas 2560x1440px screens (27 to 32 inches monitors) have only less than 3% share.
The data for some screen sizes is as following.
1920x1080 px > 20.73%
1366x768 px > 13.43%
1536x864 px > 8.47%
1440x900 px > 8.1%
1280x720 px > 4.81%
1600x900 px > 3.4%
2560x1440 px > 2.77%
Most Used Screen Resolutions in UK
According to Statista website, in 2021 in the United Kingdom, 1920x1080px screen resolution has the largest usage share of more than 25% of all users. On second number is 1366x768 pixels screen size with around 14% share. [RD]
Conclusions from Data of Most Used Screen Resolutions
Through this data, we can conclude that 1920x1080 pixel screens (24-to-27-inch monitors) are most popular. So, we should test our logo on a monitor with 1920x1080px screen resolution. As it is efficient to shrink a larger image, so your logo will also look great in browser on smaller screens such as 1280x720px screen and 1600x900 screen. Browser is also good in shrinking logo image to display on mobile phone screens.
Knowing popular screen resolution helps us in determining the needed as well as ideal size of logo.
More Resources
I recommend you check other articles about logo.
Standard Logo Size Commonly Used on Popular Websites
Logo Size Recommendations by Wix, Squarespace, and GoDaddy
Logo Resizing Feature after uploading on Squarespace and GoDaddy
Methods to Determine Needed Logo Size – Rendered in Browser and Visual Physical Size
Ideal Logo Size Recommendations for Website
Comparison of Horizontal logo vs Square Logo Design for Website | Pros and Cons
Website Logo Best Image Format – PNG, JPG, SVG?
Dozro Services for designing a brand logo.
