Ideal Logo Size for Website – Recommendations
In this article, you will learn the conclusive guide for ideal dimensions for website logo size.
Key Points:
What should be the best size for a website logo?
The ideal size of a brand logo for a website should be slightly larger than the rendered logo size in browser on a 1920x1080 px screen.
The width of ideal logo for website should be around 200px and height should be from 30px to 50px - from 1/4th to 1/6th of the width. I recommend this only for text-based website logos of 5-7 characters. A graphic based vertical logo can be of different size variables – it may have a larger height than width; for example, icon logo of Verizon website is 30px wide and 35px high and icon logo of Apple is 14 pixel wide and 44 pixels tall.
The ideal logo size used for Dozro website has 210 px width and 58 px height.
Please note that in this article, my focus is website logo – not the logo for merch products or printing material. Website logo should be in ideal size for fast website performance and intended rendering on screens of various devices.
On the other hand, a brand logo for merch (shirt, mug etc) should be in high pixel resolution.
What is the standard size of logo for websites?
Please remember that there cannot be an invariable, standardized universal size recommendation for a website logo. There cannot be one size fits all thing for website logo because it depends on many variables including number of characters in the logotype, height and width of graphic icon, the type of font, letter spacing and line height used as well as the pixel resolution of user screen.
Logo size also depends whether you create a horizontal logo or a square logo for website. Therefore, no need to search for a standard logo size.
Dozro Services: Check Price for Creation of Favicon, Brand Minimalist Logo, and Small Business Website.
Quick Steps to Determine the Best Size for your Website Logo
Follow below steps to decide the best logo size for website.
Design a logo in any rough size using your software.
Upload the logo on your website. Decide which size looks good on website.
Now open your website in any browser on a 1920x1080 pixel monitor. Right click on the logo and in the developers tools on the right side, hover the logo file. It will display the rendered size. Note that this ‘rendered size’ of logo.
Now open your design software (such as Canva) again and download the logo in slightly larger (20 to 50 px larger) size than the ‘rendered size’ of your logo.
Upload that logo to your website.
Example: I uploaded logo in 260x 74 px, adjusted its size on website and then inspected it in browser. The rendered size of current Dozro logo was 105x30 px in browser. Therefore, I decided that the best size of the current Dozro logo would be around 140x40 pixels.
When Should You Ignore My Recommendation of Logo Size?
I have recommended the logo size for most websites including blogging, business, or informatory websites. You should not follow these recommendations in certain situations; for example, if you already use a lot of high-res imagery on your photography website, you need not to save few KBs because your focus is on visual quality of website rather than performance of website. Similarly, if most of your audience lives in a country with fastest internet connection (such as South Korea or US) or uses pixel-dense retina screens then you can create a website logo in higher pixel resolutions.
You can also apply a high resolution logo if your website uses a fast and vast network of CDN (content delivery network) but this is an ideal situation because most users depend on slow internet connections especially in remote areas and developing countries.
Of course, you should also ignore these recommendations for merch logo of your website.
Conclusive Remarks
We cannot create a perfectly sized logo keeping in view the plethora of screen resolutions and our efforts for website speed and performance as well as other factors. However, we can create an ideally sized logo to cater MOST screen resolutions and audiences.
I conclude that create an ideal size of website logo and upload the same size to website and after uploading it resize the logo to needed size. Keep the website logo around 200 pixels wide. The final size of Dozro logo is 210 x 58 pixels. Do not create a taller logo for website so that header height remains in limits. Create a website logo according to majority of your audiences and the screen resolutions they mostly use. If website performance is not your priority, then you can create a high-resolution site logo with larger pixels.
More Resources
I recommend you check other articles about logo.
Standard Logo Size Commonly Used on Popular Websites
Logo Size Recommendations by Wix, Squarespace, and GoDaddy
Logo Resizing Feature after uploading on Squarespace and GoDaddy
Methods to Determine Needed Logo Size – Rendered in Browser and Visual Physical Size
Create a Responsive Logo according to Resolution Size of Most Popular User Screen
Ideal Logo Size Recommendations for Website
Comparison of Horizontal logo vs Square Logo Design for Website | Pros and Cons
Website Logo Best Image Format – PNG, JPG, SVG?
Dozro Services for designing a brand logo.
Read expert article by Dozro for an Ideal Design for Logo of a website.
Learn about the Ideal Size and Design for Favicon of website.
Please visit Home Page of Dozro website.
Videos
You can watch related videos on YouTube channel of Dozro.
☑️ Watch videos about Logo & Website Favicon – Ideal Design and Size, in specific PLAYLIST on Dozro Facebook page.
☑️ Watch videos regarding Logo & Website Favicon – Ideal Design and Size, in specific PLAYLIST on our YouTube channel.
★ Top Videos related to Logo Size Tips in specific Playlist of Dozro YouTube channel ★
⚫ Determine Needed Size of Website Logo through Browser Rendered Size.
⚫ How I Determined Ideal LOGO SIZE for My Website.
⚫ LOGO SIZE – Interesting Facts, Recommendations by Squarespace, WIX, GoDaddy | Logo Size on Top Sites.
Contribute
Dozro welcomes suggestions and feedback. Please suggest edits and improvements in this article. Let’s make this article a great source of trusted information for everyone. For feedback, discussions, and contributions to this article, please follow the specific community post on our Facebook group.
