Top Examples of Alternative Text for a Website Logo

Alt text for logo should not be ‘My site logo’ or any other lengthy description of business. It should be simply your brand name.

Alt text is in fact the alternative text, which helps search engines, and persons having disabilities to know about any image such as a logo. It is also popular as alt tags. → Watch Video Tutorial below.

For example, in our case, the alt tag should be ‘Dozro logo’ or just ‘Dozro’ as alternative text. It can improve accessibility and SEO for the website. [RD]

It will be interesting to know the logo alt tags used by some popular websites. You can watch video on our YouTube channel for better visual experience.

• Alt text for YouTube TV is ‘YouTube TV’ on the website.

• Google Search website uses the simply ‘Google’ as alt text for its logo.

• Alt text for Verizon logo is ‘Verizon logo’ on the website.

• Alt text for logo of Master Card is ‘MC Logo’ on the website.

• Alt text used for Sprite website is ‘Sprite Logo’.

• Zillow website uses the word ‘Zillow logo’ as its logo alt tag.

• FIAT uses the alt text as ‘Fiat logo - Official Fiat Website’ on their website - it is unnecessarily lengthy.

• FedEx website uses ‘FedEx logo’ as alt tag to to their logo.

• Alt text used for McDonald’s logo on their website is ‘McDonald’s Home’.

• The ‘Simplot Company’ is the alt text used for logo on the website of Simplot brand. URL:

• The website of Google TV only uses ‘Google TV’ as alt text to its logo.

• Walmart website has declared the single word ‘Walmart’ as alt tag to its logo image.

Above examples can be helpful for you to decide the alt text for the logo of your Squarespace site.

More Resources

You may also be interested to learn about:

• The Ideal Size for Website Logo in another Dozro article.

• Check our service Charges for a Unique Logo Design.

• Website Logo: Comparison of Horizontal logo with Square Logo Design | Pros and Cons.

• Ideal Position of Brand Icon in Logo – Left, Right or above the Logo Text?

• Transparent Logo vs Logo on a Background Shape – which is better?

• Optimal Favicon Size for display in Google Search.

• Website Logo Best Image Format – PNG, JPG, SVG?

• Text only Logo vs Graphic Icon Logo – which is better?

• Logo Design Tips, Ideas and Examples.

• Discover Dozro Services or check out the Home page of our website for additional learning resources.