18 Inspirational Examples of Companies that Successfully Rebranded
For your inspiration, following are some great examples of brand renaming. Most companies, change brand name after expansion in line of products and services.
Special Yarns Corporation changed name to Textron because the company expanded product scope to textile manufacturing. The new name is the best example of inclusive brand name which can incorporate the present products of the company related to finance, aviation, and industrial manufacturing. URL: https://www.textron.com/
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Lucky Goldstar company was rebranded as LG for a short and easy to remember business name.
Elance-oDesk company was renamed as Upwork in 2015 for a short, unique, and easy to remember brand name.
A long and unprofessional generic business name ‘Hosting Media’ was changed in favor of Hostinger – a beautiful, unique and easy to remember single worded brand name. [RD]
Just like Apple Inc., the BBK Electronics is not a brandable business name because a brand name should be unique and short. Therefore, BBK Electronics has become successful by launching its subsidiary smartphone brands of Oppo, Vivo and OnePlus.
Initially Uber started the business with brand name of Ubercab which later became Uber Technologies, Inc or simply Uber.
3M a company famous for adhesives got this short name from the long original name of Minnesota Mining and Manufacturing Company.
Multitech International adopted the short and unique name Acer.
Hermes a multinational delivery company changed brand to Evri in 2022 which is good step in my opinion as Hermes was bad name as brand – confusing to pronounce in correct way.
Telecom Eireann was renamed as Eircom by combining some letters from both words.
Saasure Inc. established in 2009 but changed business name to shorter name Okta, Inc in 2010.
Ulta Salon, Cosmetics & Fragrance Inc. became only Ulta in 1999.
Federal Home Loan Mortgage Corporation (FHLMC) of the US had a long name, so it was officially rebranded and shortened to Freddie Mac for ease as well as to give it unique identification.
The Canada Life Assurance Company with long name was commonly shortened to Canada Life.
F. Hoffmann-La Roche AG, which is a Swiss multinational healthcare company is commonly popular with name of Roche.
In 2021, ‘Motors’ was dropped from the brand name because KIA planned to expand further into mobility solutions.
In July 2022, Happify Health rebranded as Twill which is beautiful choice of a unique and short business name but its domain name is not professional, lacking .com extension.
In my opinion, while rebranding, choose a single-word, short and highly unique business name.
More Resources
Check following helpful resources.
Why Companies Rebrand? Reasons behind Rebranding.
Cost of Rebranding a Business | What is changed during rebranding?
Tips for rebranding and renaming a company name.
Avoid Repeating the Mistake while Renaming a Brand | Companies that did this Mistake.
Reason to Choose Non-Restrictive Business Name for Rebranding.
Explore Branding ideas and tips.
