Brand Name Importance for a Small Business
If your business is too small in suburban area, such as small-scale grocery store or a hairdresser shop, you may not feel it necessary to properly name a business. Because, most people underestimate the power of branding.
→ Watch Video Tutorial below.
In my opinion, you should properly name your business before its launch. If today your shop is small, in next few years, it can grow outstandingly.
I have seen examples of many businesses even in developed cities, using a too simple or extremely generic business name. For example, there is a store in Toronto, Canada, having too generic or descriptive name of ‘My Appliance Store’ – shown in our video.
Similar example of non-branded business is ‘The Computer Shop’ in Harrisburg, USA. You should avoid naming your business in generic style, even if your business is new and small.
In my opinion every business, small or big, should properly operate under a unique brand name. It conveys a professional look of your store and boosts the first impression of your store. People also tend to purchase more from a branded store.
You might have noticed the way convenience or small food stores located inside fuel stations of oil marketing companies are properly named – Shell Select is one of its examples.
Therefore, provide strong foundation to your new small business with a proper and unique branded name. Believe me! Just a properly branded name will play a vital role in the fast growth of your business.
The founders of Sony company were wise enough to accept this reality and decided to change the name of their business as a branded unique name from the very start
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