Brand Name Distinguishable Clarity - Tips and Examples

While choosing brand names, please consider the look and feel of the name, especially when the name is combination of two or more words. Each word constituting the brand name should be distinguishable for making it easy to read. Please focus the conveyed meaning of the brand name, especially when it is written without capitalizations, for example in URL of the domain.

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Sometimes, blended words in a business name may depict some different meaning other than intended.

• In May 2022, www.welshitalianpizza.com became a target of mockery for many users when it was written on a banner of Welsh Italian Pizza without separating each word with different color.

• Someone can read clarkspies.net as Clark Spies instead of real name Clark’s Pies.

It is a good advice that for such type of brand name, constituting multiple wordmarks should be differentiated with distinctive font styles or colors.

Schneider Electric uses two different font styles for each word constituting the brand name.

Global Payments uses bold font style for the word ‘global’ and normal style for the word ‘payments’ to differentiate both words which constitute the brand name.

For differentiation of two words in a brand name, you can follow the example of RingCentral which uses separate colors for Ring and Central.

You can also see the business names of FedEx (fedex.com), and HireRight (hireright.com) which have distinguished each component of brand name with separate color.

Therefore, as first preference, choose a single brand name. However, for blended name of a company each word should be distinguished and easily readable.

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